To create a high-impact video showcasing the marathon task of building the Facebook Estação Hack from start to finish in one month. The 1000-square-metre “hack station” is the first
Facebook training centre in Latin America and offers free coding courses, digital workshops and career guidance. It is located within the We Work premises on Avenida Paulista.
Facebook also wanted to use our Brazilian production services to document two milestone events:
• a press day for the start of the construction project
• the official opening, attended by budding coders, tech entrepreneurs and local politicians.
The creative challenge:
To reflect the cutting-edge approach of Facebook.
The logistical challenge:
To create a time-lapse video documenting the rapid construction process of a large busy building site.
By showing the construction work using time-lapse and hyperlapse technique, Facebook was able to literally show the investment it is putting in the Hack Station initiative. Check all the updates of Facebook's first innovation center here.
Have a question or comment? Let us know.
Thank you for joining our mailing list, look out for an email from us in your inbox.
Oops, there was an error with your entry.
Please try again later.
Alternatively, you can subscribe to our newsletter with additional GDPR consent by visiting this link