Capturing Brazilian innovation for Euronews
Story Productions was hired by Euronews to produce three brand films promoting investment in a variety of Brazilian industries and sectors.
At the end of 2022, Story Productions was approached by Europe's leading international news channel, Euronews, to develop a mini-doc media campaign, in partnership with the Brazilian Secretary of Social Communication (SECOM).
To produce three brand films with three minutes each, the crew visited several companies in the state of São Paulo and interviewed executives who elaborated on the following themes:
- Agriculture & sustainability;
- Infrastructure & energy;
- Modernization & reform.
Keeping in mind the delivery deadline and the fast pace, Story hired and organized two local crews, composed of a producer, director, DoPs, drone operator, sound technician, fixer and logger, as well as a post production team.
The biggest challenges were coordinating both crews with the logistics of the various shoots and maintaining visual unity. This was successfully achieved due to the professionalism of everyone involved and the clear orientation of the creative squad.
The concept behind filming
The professionals responsible for the narrative of the films sought to humanize them as much as possible, providing sensitivity, even though the content was corporate. The cinematography was also important, so the crew worked hard to capture impressive and sophisticated footage.
Representatives of Brazilian companies gave their testimony about innovation, modernity and the best practices of using technology to improve productivity. Among them was Guilherme Castro, co-founder of Cromai, whose purpose is to make agriculture more efficient and sustainable through intelligence. Making use of drones in crops, they can identify the exact location of pests and apply insecticide in a targeted way.
Other companies highlighted are B4Waste, an app where supermarkets can offer products close to expiration at attractive prices; the mobility division of CCR, which operates modern subway trains without a conductor; and Usina Açucareira São Manoel (São Manoel Sugar Mill), which produces ethanol, the biofuel with the smallest carbon footprint in the world.
In addition to the interviews, the crew shot supporting footage at prominent places in São Paulo, including Faria Lima Avenue, Paulista Avenue and Ceagesp.
This series provides an understanding of the current tech and innovation scene in Brazil, highlighting planned developments and future opportunities.
The best result
Thanks to thorough pre-production and the broad experience of Story Productions in various audiovisual endeavors, every step of the project went smoothly, from presenting the idea to sending the final result.
If you are looking for a co-production partner in Brazil, we can help you by providing full production services in mega metropolises like São Paulo or remote locations like the Amazon.
Story Productions knows how to work with budgets both large and small, keeping a close eye on costs throughout the production, scouting locations, hiring camera crews and providing equipment rental. Contact us today to get a reasonable quote.
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