When it came to preparing the food, getting the details right was also essential to producing the perfect images. The Story Productions food stylist, Luiz Guedes, worked closely with the chef on the shoot to perfect the presentation. “The dishes themselves were simple; drinks, snacks and sweets” Luiz explains, “so the trick was to focus on each aesthetic detail – the perfect cut, the right crockery, maximising their visual appeal.”
“The photos are what sell the products; if it looks good then customers buy it, so it’s essential for us that they have appeal,” Clarissa Bertola, Gateretail product manager tells us. “We were really happy with the photos – they looked great.”
Story Productions provided a driver, art director, food stylist, set designer and prop designer to shoot 15 dishes. We sourced a studio and specialist photographic equipment for the client’s Swedish photographer.