CASE STUDY
Good Morning Britain hires Story Productions for a live broadcast transmission in Rio de Janeiro
Britain's leading commercial public service broadcaster ITV relied on Story Productions to document a historical moment in science: the result of a high-risk surgery to separate conjoined twins with fused brains.
Date:
2023
At the end of February 2023, ITV contacted Story Productions to produce a live broadcast interview for
Good Morning Britain, the UK's most talked about breakfast television show.
LiveU units in Brazil
LiveU has become the market leader solution for broadcasting live events in most of the world. In Brazil, broadcasters and corporations are using LiveU on a large scale there is a large demand for the bonded units and not many providers. Models available in Brazil are LiveU Solo, LiveU 300, LiveU 600 and LiveU 800. Get in touch if you are looking for another model. We can help.
Pairing with a trustworthy local partner like Story Productions will help you book your LiveU system and make sure you have everything you need for a quality broadcast.
It's also possible to bring your own LiveU unit — with a data deal from the same company.
Touching story
The focus of the shoot in Brazil was an exclusive talk with neurosurgeons Owase Jeelani, from Britain, and Gabriel Mufarrej, from Brazil, who separated the conjoined twins Bernardo and Arthur Lima at the head. About to turn four, the boys’ case was very rare and serious; they shared a 15% of the brain in addition to the main vein which carries blood back to the heart.
The live broadcast captured the first reunion of the surgeons with the kids and their parents at the hospital a few months after nine surgeries, which total 44-hours.
Gradually, the doctors disconnected the vein from the brain of one of the brothers and gave that brain time to recompose the circulatory system.
The procedure is groundbreaking due to its success and as it will serve as a reference for similar cases in Latin America.
WATCH THE FULL STORY HERE:
THE CHALLENGES
Technicalities of a live broadcast using multi sim bonded solutions
To handle this task, ITV flew their own LiveU units from the UK. Two cameras plugged into their own LiveU 300 were used, one for the long shot and the other for the interviewee close-ups, the cut being made at ITV Studios.

Story Productions sent our
Rio de Janeiro based streaming team, to tackle our client’s requests and the British producer-journalist on-site. Having the right crew for the job is essential to succeeding in live broadcasting.
Need for a solid pre-production
There’s not much room for improvisation or error in a live broadcast; the pressure is immense. It’s important that all the necessary aspects of the shoot are organised beforehand: the interviewees have to be ready on time, and the
equipment properly parameterized in advance.
Filming at a hospital
In a studio setting, it’s easier to control and maintain the connectivity and sound. However, this story took place in a hospital. The rooms tend to be too small to fit the interviewees and team plus all of the equipment. Acoustics can be an issue as well. We were able to arrange for a special allowance and get log in to the hospital network.
Coordinating the time zone
Good Morning Britain, a breakfast television programme, is broadcast from 6am to 9am. Since Rio is three hours behind London, the local six-person crew started production at 4am, in order to go live at 5:45am, working in sync between the two countries.
Thank you ITV for relying on our services so that we could be part of this remarkable and touching project. It was a great opportunity to share a good news story to a British audience.
Story Productions offers quality broadcast solutions for sports, concerts, breaking news, conferences, seminars, training and corporate events. The possibilities are as broad as our clients’ needs.
Planning a shoot in Brazil? Need a Brazilian crew? How can we help you?
Get in touch and tell us about your project. We’ll be happy to get the job done with you!
