CNN profiles top Brazilian execs for Profit Point
Catherine Balston • 19 February 2019
Story Productions's camera crew films Brazil episodes of CNN's Profit Point
It was announced early this year that CNN will be licensing its brand
to a new 24-hour Brazilian news cable channel. While rumours circulate about plans for the new channel, CNN continues to provide in-depth coverage on Brazilian news and current affairs, via correspondent Shasta Darlington.
We filmed Shasta for CNN on the streets of São Paulo
in October 2018 as she gauged public opinion ahead of the Brazilian presidential elections. And we also accompanied Shasta on a series of shoots to interview Brazilian executives for CNN's Profit Point, a weekly segment about successful business leaders on the Marketplace Latin America show.
Story Productions provided two camera operators for the interviews,
which featured CEOs from two Brazilian airlines, Gol and Azul, as well
as retail giant Magazine Luiza. In the 5-minute interview above, Gol
CEO Paulo Kakinoff talks about how the low-cost
carrier became the largest airline in Brazil.
Besides
the head-to-head interview, the Story crew filmed footage of the Gol
fleet, inside a 1950s hangar and cutaways inside a busy airport
terminal.
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