Grey Goose campaign goes live on Instagram

Last month, we revealed a behind-the-scenes preview of Story Productions on location in São Paulo with Agência Fizz, a branding agency, to produce a series of four one-minute videos for Grey Goose vodka. Our brief was to introduce the Grey Goose global ambassador, Joe McCanta, to the people and places that would inspire him to create a drink that is the essence of summer in São Paulo.

The videos went live on the Grey Goose Brasil Instagram feed over four consecutive days running up to the New Year celebrations, with Brazil in full summer party swing. The Story Productions team had their feet buried in either sand or snow, in far flung corners of the globe, over the New Year break, but we’re delighted to publish the videos here now.

In the first video, Joe visits a farmers’ market in São Paulo, tasting different Brazilian fruits in search of new tropical flavours whilst chatting to Márcio Silva of Guilhotina Bar, voted one of the best bars in the world by the World’s 50 Best Bars competition.

Here, we see Joe talking to the Grey Goose ambassador in Brazil, Tony Harion, at Tetto Rooftop Lounge, about São Paulo’s cultural diversity.

Next, time for a cup of tea with travel and food blogger Zé Soares at the city’s millionaire’s-mansion-turned-hotel, the Palácio Tangará.

To wrap up the series, Joe brings together all the inspirations into one summer drink, the Jabuticaba Fizz.