ITN Productions creates diabetes awareness programme
A Story Productions films interviews and B-roll footage in São Paulo for an ITN Productions diabetes programme
The International Diabetes Federation and Diabetes UK partnered with ITN Productions to produce a programme to raise diabetes awareness for World Diabetes Day in 2020. Story Productions provided a Brazilian crew to shoot interviews in São Paulo as part of the programme.
Diabetes has been diagnosed as an international health crisis. Hundreds of millions of people across the globe are affected by the disease, with disadvantaged countries seeing a sharp spike in cases in recent years. ITN Productions was tasked by the International Diabetes Foundations (IDF) with producing a 43-minute news-style programme, ‘Diabetes Matters’, to showcase how people live with the condition and how the global coronavirus pandemic has affected their care, as well as the challenges faced by healthcare professionals. As one of the countries with the highest number of diabetics in the world, Brazil was a key location for the programme and so ITN hired Story Productions to film 3 interviews in São Paulo.
The shoot took place over the course of a day with a 2-person crew using a Sony FS7. Our producer / sound technician acted as the reporter for the piece. Armed with a call sheet and list of questions from ITN, which we had translated into Portuguese, he interviewed three different people, each for around one hour.
Two of the three interviews were shot in São Paulo’s IBTED (Brazilian Institute of Technology and Education in Diabetes) clinic. The crew arrived early to set up the interviews, adjust the lighting and dress the backdrop. Besides the interviews, they also filmed cutaways at the clinic including close-ups of equipment and wide-angle shots of the interviewees out and about in the city.
For the third interview, the Story Productions crew travelled to the private residence of a young man who has been living with diabetes since the age of 10. Making interviewees feel at ease is all part of the personable approach for which Story Productions is known and helps the interviewees to respond to questions clearly and concisely. This is essential in a big city like São Paulo where background noise often means having to repeat each take a few times.
The Story Productions crew was careful to follow all
Covid-19 safety protocols to protect their own safety and that of the interviewees, not least since diabetics are in a high risk category.
After the shoot, Story Productions transcribed and translated the interviews to send back to ITN Productions to use in the edit, and to subtitle the video. Watch the ‘Diabetes Matters’ video in full on Vimeo.
“Through this programme, we hope to raise awareness of the need to prevent type 2 diabetes in those at high risk, improve diabetes care for the many millions living with diabetes and prevent or delay the onset of complications,” explains Professor Andrew Boulton, President of The International Diabetes Federation, “We want to emphasise why diabetes must be kept front and centre of the global health agenda.”
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