Sky Sports F1 launches commercial shot at São Paulo Grand Prix

Catherine Balston • Mar 02, 2020

A 60-second spot filmed in São Paulo, Abu Dhabi and Austin goes live across Sky channels today to launch the start of the Formula One season and promote Sky's dedicated F1 channel

Smelling the petrol, hearing the rev of the engines, feeling the nerves of the teams and the crowds – experiencing Formula One firsthand is intense, as a Story Productions crew found out last November when it joined a Sky Sports crew to film the Brazilian Grand Prix at the Interlagos circuit in São Paulo.

As well as São Paulo, the Sky crew also filmed at the Grand Prix in Abu Dhabi and Austin to produce this TV commercial which has gone live today across Sky channels. The 60-second spot captures all the tension of the championship for fans watching at home across the UK, Republic of Ireland, Spain, Italy, Germany and Austria.

Story Productions provided a production assistant, a driver and a logger to join the Sky crew at the Interlagos circuit. Besides on-the-ground production support, we also sourced an ARRI ALEXA mini camera and Cooke lenses for the shoot. Looking for a production company in Brazil? Get in touch

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