Anyone with a camera and broadband can create videos and share them with the world in today’s YouTube era. The niche topics YouTubers cover are only as limited as your imagination; and it’s wise not to look too far into its murky depths. YouTube’s potential in the field of education is huge, and major publishers and broadcasters have embraced its reach, from N ational Geographic
to Ted-Ed
and the BBC’S Earth Lab.
Major healthcare companies and associations are also using YouTube to showcase innovations and communicate with stakeholders on all manner of relevant topics. The Instituto de Neurologia Integrada de São Paulo (Integrated Neurological Institute of São Paulo – INISP) wanted to use the power of video to discuss complex neurological subjects, and create a space where they can publish important information for industry professionals as well as sufferers and carers.
A YouTube channel was the ideal solution for this, and Story Productions produced an initial seven videos to launch the channel. Featuring interviews with the institute’s experts, the videos are a straight-talking guide to various aspects of the diagnostics and treatment of epilepsy. A few videos are already live, with more to be released in the coming months. Take a look below, and check out the INISP YouTube channel.
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