INISP YouTube channel launch

Catherine Balston • 24 January 2019

The Integrated Neurological Institute of São Paulo (INISP) hired Story Productions to create and populate a YouTube channel with expert medical advice

Dr Eliana Garzon, from INISP

Anyone with a camera and broadband can create videos and share them with the world in today’s YouTube era. The niche topics YouTubers cover are only as limited as your imagination; and it’s wise not to look too far into its murky depths. YouTube’s potential in the field of education is huge, and major publishers and broadcasters have embraced its reach, from N ational Geographic to Ted-Ed and the BBC’S Earth Lab.

Major healthcare companies and associations are also using YouTube to showcase innovations and communicate with stakeholders on all manner of relevant topics. The Instituto de Neurologia Integrada de São Paulo (Integrated Neurological Institute of São Paulo – INISP) wanted to use the power of video to discuss complex neurological subjects, and create a space where they can publish important information for industry professionals as well as sufferers and carers.

A YouTube channel was the ideal solution for this, and Story Productions produced an initial seven videos to launch the channel. Featuring interviews with the institute’s experts, the videos are a straight-talking guide to various aspects of the diagnostics and treatment of epilepsy. A few videos are already live, with more to be released in the coming months. Take a look below, and check out the INISP YouTube channel.

Story Productions produced the shoot, from scripting to art direction, providing a producer, camera operator, sound and lighting technician. The Story team also took care of all aspects of post-production, from the edit to computer graphics and color correction. But rather than just hand over the finished videos, we also took the lead in setting up the YouTube channel, creating a branded visual identity that worked across both the videos and the channel.

The result is a starting point for INISP to communicate complex subjects in a clear and professional way, via a medium that is only going to get bigger and bigger; video is expected to account for 80% of all internet traffic in 2019.

Want to grow your online presence through video? Story Productions can help. Find out more about our film crewand post-production servicesor get in touch.

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