The power of video for internal comms at Siemens

Siemens was elected one of the best Brazilian companies to work for in 2016 by Você S/A magazine. Besides their flexible working policies, they use technology to communicate to and with their 6,000-strong work force in Brazil. Video is one internal communications tool that they’ve embraced to good effect, using the medium to share everything from corporate messages to internal training.

Story Productions has been busy filming at the Siemens office in São Paulo, and out and about on the streets of the city, for a video that will help roll out a new CRM app. The app will be used by the Siemens salesforce to work more effeciently on the move. We filmed a São Paulo sales rep for a day, demonstrating how they save time and effort using the new tool. We also shot an instructional video on how to use the app; no training sessions or lengthy user guides, just a short, engaging video to bring the salesforce quickly up to speed on a new tool.

The videos are part of a series filmed in two other countries besides Brazil – Germany and India – produced by Mmpro Germany who sent a director and camera operator to the São Paulo shoot. Story Productions provided an additional camera and sound operator, gaffer, producer and make-up artist. We’ll be sharing the videos here soon.

Can we help you with an internal comms project, or provide a film crew in Brazil? Get in touch.