A Behind-The-Scenes Peek At “Make Taste, Not Waste” TVC

Ogilvy and Unilever hired Story Productions to produce the Brazilian and Argentinian transcreations of their global Make Taste, not Waste campaign (TV commercial), originally created by Ogilvy to trigger consumer resourcefulness by inspiring them to turn NOTHING into SOMETHING with a little Hellmann’s mayonnaise. Story Productions won the bid with our Director Rodrigo Moreira to provide full production services, including food stylist, casting, wardrobe, studio, set production, and full post production.

Watch de ad

Rodrigo Moreira is the Brazilian reference in the food TVCs, having worked on an array of different projects for many brands, such as Seara, Sadia, Subway and Pizza Hut, to name a few. 

The quest for Authenticity was a guiding principle, if the remake was going to resonate with different audiences, namely Brazilian and Argentinian. Every detail from cast, wardrobe to kitchen to food were brainstormed, researched and debated.

For filming, we used a robot arm, allowing accurate and repeatable camera movements, making for a more productive set and more precise takes. Our team was also in charge of post-production, which included film editing, VFX and colour correction.

Are you looking to film a commercial, a documentary or even a news piece in Brazil? Or maybe you’re just after post-production services? Whatever the case, we’re here and we hear you. Contact us and we’ll find the best solution to meet your needs.