Filming Rae Sremmurd’s music video in Rio

Ian Scott • Jun 17, 2022

Director Bryan Barber and his company, Pivot Originals, hired Story Productions to produce the music video for world-famous duo Rae Sremmurd’s new song Denial, shot in Rio de Janeiro.

It’s been nearly four years since Swae Lee and his brother, Slim Jxmmi, who together form the hip hop duo Rae Sremmurd, released their last song. Fans have been missing them over the past years, but luckily, the new song Denial has brought them back into the spotlight with style. 


With Rio de Janeiro as their filming location, Pivot Originals, commissioned by Interscope Records, asked Story Productions to locally produce the video. For this, we provided location scouting, casting, equipment rental, crew hiring, and filming, all done by a team of 50 people.

Watch the music video

Our team took just over a week to finalise the full production, working at a fast pace from initial contact up until the video was ready for release.


The Denial video was shot over two days in Rio, in a variety of stunning locations. From Ipanema beach, the Urca waterfront wall and the dazzling Hotel Nacional to the Tavares Bastos favela and the picturesque Selarón steps, our Story Productions team was well-equipped with a cinema crew handling gear such as the ALEXA Mini, an ARRI 35mm, a 16mm film camera and a Steadicam.


The audience in numbers: over 1.6 million views on YouTube in a week!


Here at Story Productions, we provide full production services for international producers wanting to film in Brazil. As well as music videos, we work on documentaries, TV shows and corporate videos, to name a few.


If you or your company are planning on filming in Brazil, get in touch with us! Our team is here to help.

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