Filming Rae Sremmurd’s music video in Rio

Ian Scott • 17 June 2022

Director Bryan Barber and his company, Pivot Originals, hired Story Productions to produce the music video for world-famous duo Rae Sremmurd’s new song Denial, shot in Rio de Janeiro.

It’s been nearly four years since Swae Lee and his brother, Slim Jxmmi, who together form the hip hop duo Rae Sremmurd, released their last song. Fans have been missing them over the past years, but luckily, the new song Denial has brought them back into the spotlight with style. 


With Rio de Janeiro as their filming location, Pivot Originals, commissioned by Interscope Records, asked Story Productions to locally produce the video. For this, we provided location scouting, casting, equipment rental, crew hiring, and filming, all done by a team of 50 people.

Watch the music video

Our team took just over a week to finalise the full production, working at a fast pace from initial contact up until the video was ready for release.


The Denial video was shot over two days in Rio, in a variety of stunning locations. From Ipanema beach, the Urca waterfront wall and the dazzling Hotel Nacional to the Tavares Bastos favela and the picturesque Selarón steps, our Story Productions team was well-equipped with a cinema crew handling gear such as the ALEXA Mini, an ARRI 35mm, a 16mm film camera and a Steadicam.


The audience in numbers: over 1.6 million views on YouTube in a week!


Here at Story Productions, we provide full production services for international producers wanting to film in Brazil. As well as music videos, we work on documentaries, TV shows and corporate videos, to name a few.


If you or your company are planning on filming in Brazil, get in touch with us! Our team is here to help.

  • Cabins on the side of a dirt road

    Slide title

    Write your caption here
    Button
  • A brick house on the side of a dirt road

    Slide title

    The Festival Tanabata in the Liberdade district ©Nelson Antoine for ©Nelson Antoine

    Button
  • A tall white building

    Slide title

    Bridge in the Liberdade district photo by ©Diego Grandi for Shutterstock

    Button
  • three cabns

    Slide title

    Write your caption here
    Button
  • TV host and camera man ride along an interviewee in the middle of a field

    Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button

Share this story:

Get the latest news straight into your inbox!

Sign up to our newsletter and we'll keep you updated on all the important news around filming in Brazil with a few highlights from us.

Contact Us

Read another story

Lençóis Maranhenses National Park has officially been recognized as a UNESCO World Heritage Site. Th
by Story Productions 14 August 2024
Lençóis Maranhenses National Park has officially been recognized as a UNESCO World Heritage Site. The designation ceremony was held in New Delhi, India, on July 26 2024.
Story ProductionsLIVEU crew to interview Britain's Chancellor of the Exchequer.
by Story Productions 5 August 2024
CNBC Europe teamed up with Story Productions to source our Rio based LIVEU crew to interview Britain's Chancellor of the Exchequer, Rachel Reeves, during her first international trip in office.
by Story Productions 23 July 2024
RAI reporters collaborated with locally sourced LIVEU teams during Italian President Sergio Mattarella's visit to Brazil in July 2024. The Presidential visit marked the first state visit to Brazil by an Italian president in 24 years.
by Nick Story 19 July 2024
This interview with Eduardo Pradella, Story's casting producer, sheds light on the intricacies of casting and the nuanced approach required to excel in this profession.
by Story Productions 17 July 2024
At the 3rd Spcine Forum held from June 26 to 28 at the Cinemateca Brasileira in São Paulo, Marcelo Caetano and Ivan Melo, respectively the director and producer of the film, detailed the process of securing international financing and co-production involving professionals from Brazil, France, and the Netherlands.
by Story Productions 15 July 2024
At the 3rd Spcine Forum, held from June 26 to 28 at the Cinemateca Brasileira in São Paulo, Mariana Bardan and Eduardo Melo recounted how the idea for the series Cangaço Novo came about and the ten-year process until its distribution.
Show More