Bringg & Nextel: corporate video reveals the secret to their success

In today’s on-demand era, consumers have lost the art of being patient. When we want something, we can – usually – get it, if not straight away then in under an hour. From films to sushi, a tube of toothpaste or even cash, there’s little that isn’t available at the touch of a button.

Much of this is made possible thanks to Bringg – a delivery logistics platform behind many of the world’s leading ecommerce apps. Their technology monitors and manages deliveries, allowing them to relocate couriers from one area to another, or change routes in real time as new orders arise, radically improving delivery times for its clients.

One such client to benefit from Bringg technology is Brazilian telco Nextel. Bringg technology reduced Nextel’s SIM card delivery times from 3 to 4 days down to just 4 hours at most. Bringg wanted to use Nextel as a case study to show the impact that their technology can have on their clients’ business, and what better way to do this than through video?

That’s where Story Productions comes in. We’ve worked on corporate communications videos for clients that include Microsoft, Siemens and Unilever and Bringg hired us to create their corporate video, from pre- through to post-production.

The third and final location was a beautiful house in a suburb of São Paulo where the courier delivered the SIM card to a happy customer, adding a nice personal, emotive touch to the video. We also filmed the customer going through the simple steps of placing their Nextel order, again all done via an app, shot in close-up.

The Story Productions team included two producers, a director, a camera operator, a camera assistant, a sound technician and gaffer. With detailed pre-production planning we were able to squeeze all this into a single day shoot. Then it’s back to the Story Productions edit suite for the post-production. The edit, sound mix, graphics and voice over are all part of the magic of bringing the footage to life, to convey the transformative power of Bringg technology.