Fashion brand SikSilk shoots Dani Alves campaign in São Paulo
Catherine Balston • Dec 20, 2019
The football star's third collection for fast fashion giant was filmed in São Paulo with on-the-ground production support from Story Productions
It’s not every day we get to hang out with the best footballer in the world. Dani Alves has won more major trophies than any footballer in history, and he’s now back home in Brazil after spending 17 years playing for some of Europe’s biggest clubs. In between leading the Brazil squad to victory at the Copa América this year, Alves has been busy collaborating with fast fashion giant Sik Silk, launching his third collection for the retailer.
Dani Alves x SikSilk Season Three (as the latest collection is dubbed) is a style that blends sportswear and streetwear, and for the launch SikSilk hired Mexico-based production company Mariachi Films
and UK DOP Benjamin Rose
to shoot a fashion editorial, with stills photography, a campaign video and a series of videos for the brand's social channels.
São Paulo was the location for the shoot; Alves is based here, playing for São Paulo Football Club. As the largest metropolis in South America, the city’s concrete urban aesthetic is a director’s dream, attracting over 1,000 productions each year (read more about why production companies are choosing to film in São Paulo). Story Productions was hired to take care of all the logistics, location scouting – and pyrotechnics (see below!) – for the shoot.
The three-day shoot took in city locations with a powerful urban aesthetic, from a rooftop helipad to an abandoned warehouse, where a goal post was set on fire to stunning effect. Our production team in São Paulo provided a bilingual fixer and production assistant and arranged lighting, transport, catering, transfers, make-up artists and props as well as researching, scouting and booking the locations.
It wasn’t just Dani in front of the cameras, either, but street dancers, football players and a motorcyclist doing acrobatics, all of whom Story Productions hired for the shoot. DOP Benjamin Rose, who has worked for some of the biggest global fashion brands, flew out to São Paulo to direct the shoot, which included stills photography as well as video.
The launch video has gone live already (see below) and more content, including interviews with Dani Alves, will be released in the coming weeks on SikSilk's social channels.
Watch the SikSilk x Dani Alves Season Three video below >>>
The launch video has gone live already (see below) and more content, including interviews with Dani Alves, will be released in the coming weeks on SikSilk's social channels.
Watch the SikSilk x Dani Alves Season Three video below >>>
Planning a shoot in São Paulo, or elsewhere in Brazil? Get in touch for a quote.
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