Red Bull Music Academy, Red Bull Culture Clash, Red Bull Music Festival, Red Bull Radio… the global energy drink has been investing time, money and creative energy in supporting music initiatives all around the world for more than a decade. From the mainstream to the margins, Red Bull has made its mark on the global music scene.
Red Bull SoundClash is another such venture, a unique live music experience in which two or more artists compete to win over the crowd with their musical prowess in a series of rounds where the fans’ noise levels determine the champion. This musical showdown pits well-known musicians in a battle to win over the audience.
On December 10th, it’s German hip hop star Bausa’s turn to take on the competition. Bausa is a multi-instrumentalist singer-songwriter and during the
SoundClash, in front of a 10,000-strong audience, he’ll take on a variety of musicians, each of whom represent a certain style or genre that Bausa has to master on stage. If he wins, he’ll have proved himself to be Germany’s most versatile urban artist right now.
What does any of this have to do with Story Productions, you might be wondering? We had the pleasure and the professional challenge of hosting Bausa, his team and a crew from German production company
Glutamat, in São Paulo back in June this year, to film a video in São Paulo as part of the wider Red Bull SoundClash campaign. It’s due to be released soon, and we’re itching to share more details from the shoot.
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