Filming at Facebook's Community Labs in Brazil

Catherine Balston • 3 December 2019

Story Productions was tasked with capturing the essence and energy of Facebook’s Community Labs in Brazil on camera as part of a global video to celebrate their labs around the world.


Story Productions has got history with Facebook. And we’re not just talking about a whole lot of behind-the-scenes photo albums on our page timeline. We’ve shot various projects for Facebook, from video coverage of public events to a time-lapse video showcasing the month-long transformation of a building site into a state-of-the-art Facebook “Hack Station” in São Paulo.  

Last month, the marketing team at Facebook got in touch again, this time to organise production support in Brazil for shoots at two of its Community Labs. Formally known as Telecom Infra Project (TIP) Community Labs, the labs are physical spaces around the world where companies can test and validate new technologies with the goal of creating more flexible, efficient solutions. Through TIP, Facebook has partnered with over 500 global technology and telecom leaders to design, build, and deploy new telecom technologies.

To celebrate and promote the achievements of its Community Labs, Facebook is filming an ambitious video project, shot at labs all around the world, from Europe to India, the USA and beyond. Story Productions was delighted to be asked to shoot segments of this global marketing video at the two labs located in Brazil – one in Rio de Janeiro and the other in Campinas (São Paulo state).
Filming close-ups with Rokinon lenses

A Story Productions crew of four – director, DoP, camera assistant and sound technician – spent a day at the lab in Rio de Janeiro, capturing the essence of the lab through B-roll footage (think engineers hard at work and the twinkling lights of 5G base stations, shot in close-up with Sony FS7 cameras and Rokinon lenses). We also shot interviews with two lab members, in Portuguese, which we transcribed and translated into English for the post-production team at Facebook. 

 

The next shoot was at CPQD in Campinas, one of the largest R&D centres for IT and telecoms in Latin America. Lab members there are looking into fibre optic solutions, so again we shot plenty of close-ups of the technology with the Rokinon lenses, as well as interviews where the experienced Story Productions producer helped the interviewees break their specialist technical knowledge down into short, comprehensible sound bites that also captured their passion for the work that goes on in the Community Labs. 


Story Productions organised all on-the-ground shoot logistics, including transport and equipment for the shoot. We’re excited about seeing these snapshots from labs around the world come together on one screen, and will share the finished video when it’s ready. 

“I would definitely recommend Story Productions, hats-off to Nick and the team. They were a crucial part of the puzzle in the overall production, not only because they were our main point of contact in Brazil to shoot onsite at the TIP Community labs in Rio and Campinas but also the way all the team blended with our Facebook style of working. The team is not only talented but also great professionals. On behalf of Facebook, we are looking forward to work with them in the near future.” Diego Landa, TIP Program Manager at Facebook 

Planning a shoot in Rio de Janeiro or São Paulo? Read our guide to filming in Brazil. And get in touch if you would like us to quote for your next shoot
Filming at Facebook TIM Lab in Rio de Janeiro
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