Formula Dreams wins SPORTEL Award for best promotion programme

It's been a tense week in the run-up to the SPORTEL Awards. The Story Productions team has been counting down the days until the announcement of the best programme promotion prize – the category in which our brand new TV series Formula Dreams was nominated. The awards celebrate the most beautiful images from the world of sports in 2021, and we are delighted to have been awarded the prize.

Formula Dreams showrunner Nick Story travelled to the awards ceremony in Monaco, which was attended by Sportel's honorary president, H.S.H. Prince Albert II of Monaco. "From the promo all the way to the post-production of Season 1, we’re telling the great life adventure of having a dream and trying to make it happen," says Nick Story. "The stories of these children and their families are amazing and I’m so excited to be launching the project."

The SPORTEL awards covers six categories, including slow motion and best advertising. Despite the different audiences and objectives, what connects all the nominees is video that makes a lasting impression. Almost without exception, when it comes to a beautiful or memorable sports image, the key element is movement. For Formula Dreams, the teaser is a glimpse of the fast pace that runs throughout the 10-part series.

Whether it's karts whizzing round the racetrack, or children running to cry or celebrate in the arms of their parents after each race, the series is all about movement and drama, which was captured by a Story Productions camera crew in São Paulo over the course of two years.