Formula Dreams at MIPCOM, Esports Bar and CABSAT

28 October 2021

Formula Dreams, a new 10-part TV series about young karting drivers, went on tour with Nick Story to SPORTEL, MIPCOM and Esports Bar

Nick Story, executive director of Story Productions, is back in São Paulo after a very busy fortnight this month taking Formula Dreams – Story’s new 10-part docu-reality TV series – to Monaco and the South of France.


The trip started at SPORTEL in Monaco, the world's leading Sports Content Media Rights and Technology Convention. The trip couldn’t have got off to a better start as Nick picked up a SPORTEL Award for the Formula Dreams promo video in the promotion programme category.


On to MIPCOM
Trophy in hand, Nick continued on to Cannes for MIPCOM. He spent four days at the global content market presenting Formula Dreams to hundreds of people from around the world. Formula Dreams was featured in the Glance round-up of new titles published on the MIPCOM digital platform.


The discussions started during MIPCOM are continuing after the event, with various players in different markets interested in creating local versions.


Formula Dreams gets promo in Arabic
These discussions are already bearing fruit: the Formula Dreams promo now has an Arabic version which is being showcased this week by Mena TV at CABSAT in Dubai, the MENA region’s event for satellite, broadcast and filmed content industry.


The digital metaverse at Esports Bar
Following MIPCOM, Nick headed to Esports Bar, also in Cannes, to meet with esports executives and global brand managers during the 3-day conference. It was an insightful event with yet more useful conversations and good ideas about developing the Formula Dreams brand as a TV series in the digital metaverse.

Back home in São Paulo, Nick is excited about the next chapter for Formula Dreams. We’ve just hired former TV Globo and Red Bull Media House executive Pedro Dombrasas, to focus on content sales for Story Productions, starting with Formula Dreams.


Read more about Pedro Dombrasas and get in touch if you'd like to watch a Formula Dreams screener.

  • four women sing while holding microphones at night

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    Still from the film "Sinfonia da Necrópole" - Location: Consolacão

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  • A lighthouse at Cannes

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    Still from the film "Sinfonia da Necrópole" - Location: Redentor

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  • Nick Story holds the Sportel award along with two women

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    Still from the film "Mate-me, por favor" - Location: Barra

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  • Nick Story holds the Sportel Award along with two men

    Slide title

    Still from the film "Mate-me, por favor" - Location: Barra

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  • A lighthouse at Cannes

    Slide title

    Still from the film "Mate-me, por favor " - Location: Barra

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