MetroFit gets personal with web series
Catherine Balston • May 24, 2019
Web series for São Paulo self-storage company MetroFit goes live online. Story Productions produced the series, from pre- through to post-production
Shooting on location is the Story Productions crew’s natural habitat, where we feel most at home. But we do also love seeing our productions come together in the edit suite. We wrote about shooting a web series
for self-storage client MetroFit back in February and, post-production complete, it’s now live.
In the web series, MetroFit clients share their motivations and experiences of using the self-storage service. Instead of dry testimonials, the videos parachute viewers straight into the lives and careers of the most diverse group of people in São Paulo. In the first video Renato talks about his toy collection that he no longer had space to store at home. Watch the video >>
In the second episode, Tyffanie explains how she left her corporate life to become an interior designer, and needed somewhere to store her decorations. Watch the video >>
Next up, Alex talks about downsizing to a small apartment after getting divorced and moving out of the family home, and needing somewhere to store his belongings. Watch the video >>
For MetroFit, the web series not only promotes their services, showing the storage spaces and the security and technology involved, but it does so through engaging narratives. Watch the rest of the series on www.youtube.com. Here's what the MetroFit founder had to say about the series:
"There were 2 days of shooting in 3 locations and 10 interviewees. The Story Productions team did a fantastic job right from the start, from scheduling the interviews with the MetroFit clients, to organizing the shoots, right through to the post-production. The final result was fantastic, exceeding our expectations. We are grateful to the Story Productions team and hope this was the first of many projects we develop in partnership." Hans Scholl, MetroFit founding partner
Story Productions shot the videos as well as transforming them into a dynamic series in the edit suite; our in-house post-production team
completed the edit, sound mix and color correction on the series. Like what you've seen? Get a quote for your web series.
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