Producing a corporate web series for MetroFit
Catherine Balston • 8 February 2019
Story Productions used engaging narratives to show how self storage has simplified the lives of MetroFit's customers
Self storage is a growing sector in Brazil; there are over 200 businesses competing for market share across the country, according to the industry body ASBRASS. And while low prices may have successfully enticed new customers through the doors at some self-storage start-ups, the reality has often turned out to be a headache, with customers complaining of hidden charges and abusive contracts.
Excellent customer service is at the heart of MetroFit's strategy. They offer flexible and practical storage solutions, for individuals as well as companies, at competitive prices. But communicating this to customers presented a challenge for the MetroFit marketing team, in a crowded sector with something of a reputation problem.
Video was the ideal solution, and Story Productions was delighted to take on the task of producing a 10-part web series. Not only does video have the power to engage people and – if done well – hold their attention, it reaches younger audiences and is growing in power as the king of content; 76.4% of Brazil's 116 million web surfers access the internet to watch videos, according to IBGE data.
The Story Productions team (a camera operator, director and producer) shot ten episodes in just two days across MetroFit's three units. The tight schedule meant careful pre-production planning but allowed us to keep the production costs low.
Each one-minute episode will focus on a MetroFit client. But rather than follow a set interview script, the
Story Productions director asked each client to simply tell their story,
and explain how the storage space had solved a problem for them.
Despite the cameras rolling, the result was a series of informal and engaging
pieces-to-camera, in a conversational style.
Our post-production team is busy editing the series, adding graphics and an elegant animation of the MetroFit logo. MetroFit plans to release the films across a number of its communication channels - on metrofit.com.br , its social media channels and on large-screen TVs throughout the storage facilities. Watch this space to see the episodes in the coming weeks.
Story Productions has produced a number of web series, for clients including Grey Goose , Hellmann's and Instagram.
Have can we help you communicate through video? Get in touch.
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