Story Productions films interview for YouTube Brandcast 2021

Catherine Balston • Nov 10, 2021

A small crew from São Paulo production company Story Productions filmed a corporate interview for YouTube Brand Cast 2021 with the Mexican Production Company Romero and Braas

Youtube Brandcast is an annual event where advertisers and content creators get together virtually to celebrate the diversity and content people share daily in Youtube: the main streaming platform in the world.

Youtube Brandcast was shot and streamed in 5 Spanish speaking countries simultaneously: Mexico, Chile, Colombia, Argentina and Peru!

Corporate interviews are what keep the multi-lingual crew at Story Productions the busiest on a day-to-day basis. Whilst they might seem formulaic or easy compared to the challenge of shooting in a favela, say, or in the Amazon jungle, we never take for granted the importance of listening to what our clients want, or being ready for the unexpected.

Story Productions has filmed a number of corporate shoots for technology giants, Facebook in particular, and last month we were hired via a production company in Mexico to film an interview for a YouTube event, showcasing the platform’s success and how its users can’t imagine life without the video platform.

The subject of our interview was the vice president of Google in Latin America, and the shoot was arranged in her home in São Paulo. Our main challenge on the day was not just the short window of time we had in the VP’s diary but also the lack of preparation time to set up the shoot. The Story Productions crew had just over an hour to access the location, set up a backdrop and lighting, get a teleprompter ready and have the cameras “rolling” without knowing in advance what we’d find in terms of space and lighting.

We went well prepared for the task. A portable white screen served perfectly as a plain background for the shoot, emulating a studio set-up. A computer hooked up via Zoom to the client in Mexico served as a backstage camera, allowing him to follow and direct the set up. We also had a separate voice call open with the client for him to give feedback, as well as providing him with a live video and audio stream from our cameras.


The team included a Brazil fixer/ assistant director, who spoke with the client in English, plus a DOP, photography assistant, teleprompter operator and set coordinator.

Andrea Noreña vicepresident of Google Latin America sits in front of a camera

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